DEVàL

the stylish womans' number one destination for designer brands

a place for lovers of
HIGH QUALITY FASHION

Launched in 2007, DEVàL has continued to grow from its humble beginnings as a small store in the Port of Lyttleton. Now with two boutiques in Christchurch - The Tannery and Merivale and with the label stocked both nationally and internationally, DEVàL has secured its place as a number one destination for the fashion forward.

Owner and head designer Debbie Lawson describes the DEVàL brand as 'pretty and feminine with a sophisticated structure' and it is a real representation of the beautiful women who shop at our stores.

DEVàL only uses the highest quality fabrics in 100% wool, leather, cotton and silk. All DEVàL garments are made right here in our small factory in Christchurch located behind our store at The Tannery. We welcome you to take a tour through and meet the lovely team behind the brand.

ALL DEVàL GARMENTS ARE MADE ONSITE AT OUR TANNERY FACTORY

We aim to provide DEVàL customers with a shopping experience of international standard. All of our staff are trained stylists and we offer VIP service by appointment. We also offer courtesy pick up and drop off service to the airport/hotels/motels and custom made service for all DEVàL pieces.

STYLING AND VIP SERVICE PICKUP/DROPOFF CUSTOM MADE PIECES

Alongside our in-house label we also stock designer brands such as Zadig and Voltaire, Camilla, Paige, Estilo Emporio, Citizens of Humanity, Jbrand Jeans and more.

MEET OUR SUPER COOL STAFF

DEBBIE LAWSON

Managing Director

Where are you from?
Dunedin

Where did you work before Deval?
Keith Matheson

What is your favourite thing about working in fashion?
Styling clients, and putting the right outfits together. Not to mention having first pick at new stock!

What is your best piece of styling advice?
Less is more - think not just one season, think all seasons. Investment pieces need to be not too bold, not too bright, and need to be just right.

What do you get up to in your spare time?
I'm a workaholic! But I love walking the hills, socialising, travelling, cars, clothing labels, and finding new designs. Did I mention I am a workaholic?

What can you not leave the house without?
Phone and a leather jacket - I'm always cold!

Favourite place to go on holiday?
Fiji at present - as it's so close, I got married there and my family always comes with us. Last time I discovered Pina Colada's and put on 3kg's, so next time I'm sticking to red wine.

How would you describe your style?
Everyday, tailored, I don't try too hard I just wear what I feel like on the day.

What did you want to be when you were younger?
An architect - but I was told I was not bright enough, I was lucky that St Hildas had the foresight to put me through design / pattern drafting and sewing at polytechnic whilst still at school - that's has helped me so much with what I do today.

Explain your self in 3 words
Driven, focused, loyal

NEXT UP - MEET OLIVIA!

OLIVIA GIESEN

Deval Stylist

Where are you from?
I am from Christchurch, but I am half German.

Where did you work before Deval?
Deval was my first proper job and I just can't stay away, I have been here since I was 16 and I love it.

What is your favourite thing about working in fashion?
I love that it has introduced me to so many amazing creative and like minded people, also styling a client and having them leave feeling happy and confident is a real perk. Making people feel good, if the customer leaves looking and feeling better than when they arrived you’ve done your job.

What is your best piece of styling advice?
Don’t forget accessories, an amazing pair of shoes or a handbag can completely change a look.

What do you get up to in your spare time?
I'm a full time uni student, so I'm usually in Deval during my spare time but, I love to cook and have a passion for wine and consider myself a bit of a musician.

What can you not leave the house without?
My handbag has everything apart from the kitchen sink in it, and usually most of my friends belongings too! So definitely my hand bag and phone!

Favourite place to go on holiday?
Burgundy, France or New York I love the buzz there.

How would you describe your style?
Shabby chic, I love fitted tees and great jeans with statement shoes and bags.

What did you want to be when you were younger?
A singer or fashion designer, both are still front runners...

Explain your self in 3 words
Social, loyal, and determined.

NEXT UP - MEET ABBEY!

ABBEY DICKSON

Area Manager

Where are you from?
Christchurch.

Where did you work before Deval?
I worked at Tuchuzy in Sydney, working closely with clients and styling them from head to toe.

What is your favourite thing about working in fashion?
I love styling clients in great outfits.

What is your best piece of styling advice?
Buy classic, investment pieces.

Who is your style icon?
Olivia Palermo, for her great outfit inspiration.

What do you get up to in your spare time?
I love walking, coffee and spending time with my family and friends.

What can you not leave the house without?
My favourite hourglass Fresco lipstick.

Favourite place to go on holiday?
Bay of Islands and Nepal.

How would you describe your style?
Classic with an elegant edge.

What did you want to be when you were younger?
I wanted to be a Travel Agent.

Explain your self in 3 words
Positive, bubbly and honest!

NEXT UP - MEET JULIE!

JULIE VAN HEREL

Fashion Assistant

Where are you from?
Pride of the South, Farming girl from Balclutha.

What is your favourite thing about working in fashion?
I love meeting and talking to people it’s such a refreshing place to work. When you work in fashion there are so many different styles – you will always be able to find your own.

What is your best piece of styling advice?
Keep it simple.
3 colours.
Wear what inspires you with a big smile

What do you get up to in your spare time?
I love a good weights session at the gym, this keeps me sane as I am a mother of 3 children which can be a roller coaster at times.

Who is the person you look up to the most?
Many people…but Kate Middleton, I love her simple but classy style.

What can you not leave the house without?
My Mac, gel lipstick, water bottle and a great jacket.

Favourite place to go on holiday?
I am such a home body but a great winery in Central Otago sipping wines with whoever wants to join me.

How would you describe your style?
Classic with an edge of effortless sophistication.

What did you want to be when you were younger?
A singer.

Explain your self in 3 words
ALWAYS BE MYSELF…in a pair of amazing jeans!!

NEXT UP - MEET SIDNEY!

SIDNEY WALTHAM

Fashion Assistant

Where are you from?
Christchurch

Where did you work before Deval?
Andrea Moore

What is your favourite thing about working in fashion?
I love seeing customers feel confident and pleased as they leave the store.

What is your best piece of styling advice?
Make sure you are happy and confident in whatever you are wearing.

Who do you look up to?
I look up to Debbie Lawson, the most amazing step-mum. She is incredibly talented, her success amazes me!

What do you get up to in your spare time?
I like to socialise and go out with my friends.

What can you not leave the house without?
Sunglassses (Quay ones of course) couldn't leave the house without them.

Favourite place to go on holiday?
Fiji

How would you describe your style?
Laid back style during the day.

What did you want to be when you were younger?
I wanted to be a teacher.

Explain your self in 3 words
Friendly, elegant, social.

NEXT UP - MEET SARAH!

SARAH LUSCOMBE

Stylist

Where are you from?
Timaru originally but lived in Auckland for the last 4 years

Where did you work before Deval?
Gorman in New Market Auckland

What is your favourite thing about working in fashion?
I love that fashion allows me to do what I love everyday, making people feel their absolute best is such a rewarding job. Who wouldn't love being able to play dress ups in all of the new trends and colours on the daily!

What is your best piece of styling advice?
If it fits well,looks great and makes you feel comfortable buy it! I'm also a big believer in investing in the classic key items that you know won't date and will work with all the other items within your wardrobe.

What do you get up to in your spare time?
Walking, yoga, socialising with friends, eating good food, baking and of course having a cheeky wine.

What can you not leave the house without?
Phone, Keys, Lip balm, money - without all of those what even is life?

Favourite place to go on holiday?
Wanaka, New York or Hawaii for complete relaxation.

How would you describe your style?
Classic with an edge.

What did you want to be when you were younger?
A Ballerina

Explain your self in 3 words
Humorous, caring and loyal.

NEXT UP - MEET JESSICA!

JESSICA AMOR

Store Manager at The Tannery Boutique

Where are you from?
Christchurch

Where did you work before Deval?
As a freelance stylist, event co-ordinator and designer for Whirl Productions. Before that Sunglass Hut.

What is your favourite thing about working in fashion?
Dressing customers! It's like playing real life Barbie dolls.

What is your best piece of styling advice?
Don't buy into every trend. Good qualiy shoes, handbag's, sunglasses and jewellery uplift any outfit - Accessorise!

What do you get up to in your spare time?
I hang out with my friends, my sister and my cat Louie.

Who is the person you look up to the most?
My mum!!

What can you not leave the house without?
Sunglasses, lipgloss, mascara, iphone - these are non negotiables.

Favourite place to go on holiday?
Probably over to the West Coast. Native bush, waterfalls, no cell phone reception!

How would you describe your style?
Very influenced by my mood and the weather, I'm always cold - so layers! But classic French meets a little Italian (Docle, Chanel) meets Bohemian.

What did you want to be when you were younger?
A ballet dancer and a fashion designer.

Explain your self in 3 words
Dreamer, friendly, creative.

NEXT UP - MEET HAZEL!

HAZEL NOLET

Where are you from?
Born in Christchurch but grew up in Wanaka.

Where did you work before Deval?
I was studying fashion for three years at ARA here in Christchurch.

What is your favourite thing about working in fashion?
Taking risks and seeing all the designers new ideas come to life. Every brand is so different from the other and so I love seeing what they all come up with next.

What is your best piece of styling advice?
Jackets! Always have a key jacket in your wardrobe as it allows you to wear the look multiple ways.

What do you get up to in your spare time?
Renovating and doing a little DIY on my home, hanging out with my dogs and cooking.

What can you not leave the house without?
A spritz of Gucci Rush

Favourite place to go on holiday?
Anywhere with sun and a cocktail!

How would you describe your style?
Classic and Chic.

What did you want to be when you were younger?
A fashion designer.

Explain your self in 3 words
Social, easy going and happy!

NEXT UP - MEET DEBBIE!

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